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The Story

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Melbourne based men’s and women’s streetwear label, ONEBYONE begun in 2006. The brand’s aesthetic embodies it’s Australian roots, offering casual streetwear with neat fits and large artistic prints. Each season’s release is accompanied by a distinct theme governing the core garments of that range, this design process ensures each release has unique artwork and relevance. ONEBYONE garments add a statement piece to any casual dress wardrobe, complemented with classic staples to achieve a laid back look that’s comfortably cool. Every collection has an arrangement of words, a poem almost, that reflects the range and tells us the next chapter of the ONEBYONE journey. They then take these words, inspiration, and clothing items on location to shoot from where the story left off, to generate more than just a new collection catalogue, but give fans a new inspiration on life. Matt Newman the founder of ONEBYONE invites you to take this journey with us, to be independent, stand above the rest and realise ones dreams.

 

WE WILL SUCCEED ONEBYONE™

 

 

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CHAPTER 1

SUMMER 2010/11
‘WE WILL SUCCEED’

 

By now and until the end
From the right time to the wrong time
In sad times and strong times
When building a empire of faith
Trying to bring peace to this world
During the night and by day
We will succeed ONEBYONE

CHAPTER 2

SUMMER 2011/12
‘LOST HEAVEN’

 

Today we were warriors
Tomorrow comes revenge
With no sound of lies
Screaming silence to the ones we despise
Trying to escape this crazy world
Running out of love
Only to lift our hands towards the sun
In the moment of truth
The wait is near done
Building an empire of faith
We will succeed ONEBYONE

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CHAPTER 3

SUMMER 2012/13
‘END OF AGE’

 

The end is close but the night is young,
Become that person or someone
Someone you thought you had to become
Escape to watch us now
The Promises not to devour
Our power is strong, heads held tall
As we sit back never to fall
We need a change that we can’t resist
This will be a take over not to miss
Replaying it in the back of our minds
Clocks are still it is now our time
When the lights start to burn it has begun
If there is trouble tonight
We will succeed ONEBYONE

CHAPTER 4

SUMMER 2013/14
‘DESIRE’

 

We will have no sleep tonight
Instant DESIRE, our hearts on fire
Our past full of lies, we watch the as the fire dies
Let the poison take effect, with no antidote yet
A night we shouldn’t have without regret
Become alive and solider on
In the moment of love, we will not surrender for long
Missing and wanting day by day
There will be no escaping it this game
Prayers that need no answers now
Sins of a sinner we have worked out how
When dark turns to light the world comes to life
The DESIRE now lays out of sight
Our mission is near done
Building and empire if faith
We will succeed ONEBYONE

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CHAPTER 5

SUMMER 2014/15
‘LET IT BURN’

 

We partied hard all night
Running away before first light
Shame this night had to end
We were so close to making this my friend
What really happened to the story we promised?
We asked do we have regret
With nothing in return even said
We can’t take another breathe
Screaming silence now again
The hero remains immortal no matter how much pain
We know our time is now done
Let it burn, as
We will succeed ONEBYONE

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